Know your store fixtures
Shop fitting is an increasingly complex and demanding business, with shop fitters creating a myriad of layouts with a basic set of materials. Knowing what materials, what designs and what options you have can frequently aid you in designing a business display that is unrivalled in today’s times.
Know your materials
There are dozens of display types, based around a myriad of materials – and the choices can be as simple as a colour need, to the need to have a wipe clean product storage solution. The best choices for most stores are an aluminium base, with accessories added, based on what they need. The aluminium base can either be in grid form or slat form, giving a neutral backdrop to install and display products on. Neutral grey isn’t everyone’s first choice, however, so you should examine whether you want a coloured backdrop before ordering.
Remember too that certain materials need support, or additional parts to make them freestanding – these additional parts should make the units in question more flexible, and easier to install – if not, you may want to choose a different type of shelving.
It’s important too, to know what is available in your region – some shelving display systems don’t sell outside of the Far East, or Australia, while others are available in the UK, but nowhere else. This knowledge can be rapidly gleaned from conversations with shop fitters, when discussing the design.
Understanding your needs
The most important thing to consider is whether your walls can take the items you’re hoping to install – if the walls are weak or damaged, you may be limited to the display type you can use – this limit may mean you need a freestanding design, rather than one attached to the walls – alternatively, cladding may solve some of your problems and give a strong background to hang your stock form.
Space can also be a massive consideration – if you’re displaying a mix of products, some which need shelving, while others need racks or rails, it’s important to ensure that you’ve planned everything so the customer has room to move around and examine all your merchandise. There’s little point in designing a system that blocks off areas of your display, or is a tight squeeze.
Rails for clothes and other essential display elements can also be employed, creating an open space feel, whilst allowing clothes to be shown to their full advantage.
Once you’ve worked out the underlying structure of your needs, look at wire baskets, bins, hoppers, and other display units and see what you can do to provide an interesting, efficient backdrop for your products. In doing so, you’ll find that it’s easy to display your stock to its full advantage.
Is it an improvement?
Many shop owners would say yes – having a custom display, or point of sale shelving should increase efficiency in the store – designing your needs around your average customer can be one of the most important elements of any shop design – and if you do so, you can be sure your customers will be highly satisfied and willing to buy from you again.
No matter what you choose to do, shop fixtures should be of paramount importance to you when setting up your store.